Conjoint analysis
Conjoint analysis is all about understanding what features and pricing drives customer preferences for products and services. Cxoice emerged from the need to produce more realistic conjoint designs for dobney.com market research. Consequently, we provide a rich set of tools for conjoint analysis giving more control over the look and feel and attribute and level design than conventional systems.
Understand what drives customer value and purchase
Conjoint analysis and other trade-off techiques are specialist areas of market research, so while we do show an example here to show the capabilities of Cxoice, in practice we recommend working with our research team at dobney.com research to ensure you have the most appropriate conjoint design for your project, as the team know how to use Cxoice to deliver the realism that conjoint designs really need if they are to best reflect market preferences.
