Product design and development
Cxoice's heritage comes from building research tools to help with product design and product management. What features are most important to customers and need to be prioritised? How do we position our product in the market? What communications and pricing strategies should we employ to optimize product take up? What segmentation is possible to target different use cases?
Cxoice provides a range of product-focused research tools to understand what drives customer value when someone is selecting a product, and how new features will affect those choices. Cxoice has tools for classic, and advanced conjoint analysis, MaxDiff for understanding feature priorities, and tools like collaging questions for understanding relative product perceptions. Or specialist pricing questions that make it easier to understand willingness to pay.
More than just questions about products
One reason for building Cxoice was we needed research tools that mimicked real purchase environments and options so we could show realistic looking products in realistic looking scenarios to better understand real decision making and choices.
For advanced users, Cxoice includes options to fully customise look and feel, to make a survey feel less like a paper-based questionnaire and more like a real purchase decision. We can also take advanced research techniques like conjoint analysis into areas like phone interviewing using web-assisted and video-assisted telephone interviewing, where we show personalised options on screen while talking to an interviewer.
A focus on real buying situations - web-overlay surveys
The quest for realism, means Cxoice also extends into real websites and web-pages. We can use our web-overlay survey questions to inject and embed a range of research tools, including preference selectors, stickers and mark up and classification tools, into real web-pages and websites. For instance, we can inject questions into genuine Amazon web-pages to uncover product preferences and reasons for preference.
For anyone needing to do sophisticated research for product management and product design, Cxoice provides a better toolset with a focus on real decision making, not just nice-to-haves.
