Smarter question types for better questionnaires
Use smarter questions that allow respondents to make choices about what they answer and how they answer. Hot-cold questions that allow unforced ratings not just of text, but images and audio-visual content. Menu-driven questions that allow respondents to answer what they like, not what the researcher says, or advanced trade-off questions like conjoint and brand-price-trade-off or MaxDiff.
Advanced research methods
Cxoice was originally developed because we hit the limits of conventional survey platforms. As a result, Cxoice has a heritage in advanced research techniques like conjoint analysis or brand-price trade-off research.
Advanced methods and innovative survey questions and approaches
- Conjoint design (including orthogonal designer) for choice, rating, ranking tasks
- Full BPTO and dynamic pricing-testing modules in multiple currencies
- Menu-driven structures with sections allowing respondent-driven question order (non-linear questionnaires)
- Shared-view/Complete-together options for combination phone-web interviews (WATI)
- Active questions with timers and movement
- Socialised questionnaires with commenting
- Website overlays and integration into live customer journeys
- Fully capable e-commerce mock-up for research
Beyond survey data...
Part of that heritage included working beyond the survey, with non-research type data. Our datastream approach means Cxoice is flexible on integrating, using and exporting data in many different formats.
- Integration with external data sources
- Integration with survey panels or company data
- Integral database data upload to bring known data into the survey
- Full ID check system for sample control
- Exportable data to multiple formats
