Smarter question types for better questionnaires
Smarter questions allow participents to make choices about what they answer and how they answer. Hot-cold questions that allow unforced ratings, stickers, collages and menu-driven questions that allow respondents to show what they like in more natural and intuitive ways.
Advanced research methods
Cxoice was originally developed because we hit the limits of conventional survey platforms and the need to manage images and understand product choices in realistic online settings for advanced research techniques like conjoint analysis or brand-price trade-off research.
As a result Cxoice is designed to make it easy to understand choices and preferences in very visual and intuitive ways.
Advanced methods and innovative survey questions and approaches
- Website overlays and integration into live customer journeys
- Hotcold scales to select and rate images and concepts quickly and naturally
- Stickers to show what works on visual materials and websites
- Collaging to better show brand positioning
- Click to rank - the easiest, fastest way to rank items
- Text classifiers to mark up text content
- Conjoint design (including orthogonal designer) for choice, rating, ranking tasks
- Dynamic pricing-testing modules in multiple currencies
- Menu-driven structures with sections allowing respondent-driven question order (non-linear questionnaires)
- Shared-view/Complete-together options for combination phone-web interviews (WATI)
- Active questions with timers and movement
- Socialised questionnaires with commenting
- Fully capable e-commerce mock-up for research
Beyond survey data...
Part of that heritage included working beyond the survey, with non-research type data. Our datastream approach means Cxoice is flexible on integrating, using and exporting data in many different formats.
- Integration with external data sources
- Integration with survey panels or company data
- Integral database data upload to bring known data into the survey
- Full ID check system for sample control
- Exportable data to multiple formats
