Video assists and video accompanied research
Include video-capture to be able to observe research participants as they answer your questions, and see their reactions to the content material you want to test. Video allows you to have someone talk through their choices, and to see reactions to what is on-screen.
Video capture for video-accompanied self-serve interviews
Video adds an extra dimension to getting real data from real research participants, and with AI transcription it means you get deeper insights faster. Let your people show you what they do or how they react.
Video-accompaniment means that participants share both their camera and the screen, so you can see what they are seeing, while running questions over multiple pages. This means you can show new materials and immediately see reactions, and spoken responses can be automatically transcribed and summarised using AI and included to add 'color' to a quantitative survey.
Combined with modern visual questions like Stickers, Card-Sorts, Collaging, and web-overlays surveys, Video lets someone show you what they think - whether it is about products, your website, or marketing materials.
Alternatively give someone a task - mystery shopping, opening a packet, viewing how they use a washing machine, showing the contents of their fridge or how they make a cup of coffee. Video capture shows the reality of everyday life and behaviours for deeper insights to address unspoken needs.
Multi-mode video
in Cxoice, video can be run in different modes. For situations where there is an interviewer or moderator, Cxoice can provide a 'video-assist' option to move to video straight from a phone call. Allowing screensharing and video direct from the questionnaire, without needing to route out to third party platforms like Zoom or Google Hangouts.
Alternatively, "Video Accompaniment" is where participants record themselves as they complete the questionnaire page-by-page. For areas like B2B, this allows the research team to see the questionnaire being completed, both to get verbal feedback, but also to reduce potential fraud by seeing the person taking the survey, and to prevent the use AI or cut-and-paste answers. Video Accompaniment can also be used with application forms or evaluation tasks, where real, in-the-moment answers are required.
Video accompanied questionnaires can be run at a full quantitative level or at a simpler self-service qualitative approach. Combined with AI-based chat questions or AI-based talk moderation Cxoice can be used to build genuine video-recorded customer dialogues and discussions.
Apply AI and video
Using video capture does not need AI, but AI makes it easier to capture, store, transcribe and summarize video content. And you can add AI-based questionning and prompting, giving AI-based moderation and interviewing if required. Cxoice allows regular, modern and AI questions to be blended together, so you can control the data and tasks you want to capture.
Contact us for more information and a demonstration.
