Web-overlay Surveys
A web-overlay survey adds questions and ratings on top of a live, real website so as to allow users and visitors to share opinions and preferences direct from the page. This allows website designers to test and explore customer preferences in a realistic environment, but it also allows product and brand managers to understand product preferences in a real online environment, such as Amazon or other e-commerce sites.
Use real websites to drive real insights
Web-overlay technology uses existing websites as the base content to explore customer preferences and opinions, and are combined with our hotcold scale, stickers and flymenu question types. It's easier to see than to explain, so click on the video below and all will become clear.
Web-overlays are particularly useful for designers and UX specialists because they provide direct, active feedback about what visitors like or don't like about a web-page in a way that is not possible just with heatmaps and passive data collection methods.
However, web-overlays also work for brand and product managers, as they can be used with e-commerce systems such as Amazon, to see what products customers really like and really would choose in a live purchase situation online.
It's important to note that are no changes to the underlying website needed. Instead Cxoice reads the website and applies the different question types to the real page - placing questions, selectors and ratings in the relevant places on the page.
