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Automated analysis, tabs, charts and presentations

Cxoice provides live frequency counts so you can monitor survey responses in real time to ensure the data is meeting expectations. Cxoice also enables 'quick tabs' for automated data tabulations direct from the survey, just needing the main banner/cross-break to be defined and everything else generated automatically, and 'quick charts' direct from the survey data.

Automated data analysis...

Fast fieldwork also requires fast data analysis, and with Cxoice Survey Systems, tabulations (tabs) and charting are available at a touch of a button, without the need for DP (data processing) specialists.

Cxoice automatically creates an initial tabulation and charts definition file that is generated straight from the questionnaire, so no need for re-keying or importing definitions. For quick tabs and quick charts, all that is needed is to specify the main banner and click go and tabs instantly appear or can be downloaded to Excel, while charts can be viewed online, published as .pdf or exported in Powerpoint format.

...that becomes bespoke data analysis

However, a good analyst often wants a little more than just the standard output, so the automatically created tabs and charts definitions can be updated and edited in the same style as the questionnaire was created, to allow for the addition of summary lines, combination tables and more complex forms of analysis.

Cxoice allows for multiple analysis definitions to be created so you can build different outputs for different audiences. And once a definition is edited, it is just one click to get the tabs or charts. And because a definition file can be created at any time, it can be created while fieldwork is going on, so that even with complex analysis, the data can be available immediately after the survey closes, or at a mid-way point. You don't have to wait for fieldwork to end before data processing can start.

In operation, Cxoice draws live data into specific data extracts. Data can be extracted at any point in time, for fast interims or intermediate checks that then turn into automatic tabs at fieldwork end.

Data extracts can also be run against global filters, allowing for instant individual reports for different departments or regions based on the data collected. And extracts can be pooled across surveys making it easy to build multi-wave analysis for long-term or continuous market studies.

For cleaning and coding, advanced users can add edit files that are applied to the original data without every changing the base data directly, ensuring a full audit trail for each and every record and answer. For projects that involve formal data monitoring and queries/verification, such as clinical research studies, where data is verified for accuracy by a monitor, all stages of the data chain are recorded and maintained to ensure full data integrity. This means that data pre- and post- editing can be tabulated and compared for full data quality assurance.

... and live-data reporting

Cxoice also generates charts and full-scale C-suite quality presentation with live-data, allowing for on-the-fly drill-downs and data exploration, together with text, image and explanation slides to tell and highlight the story in the data.

This allows the finding to be shown directly, while also having direct access to the data to pick up specific queries and data validation.

The charts Cxoice creates can also be exported directly to Powerpoint, or used to create print-ready .pdfs for static level presentations where live-data links are not needed.


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