Website accessibility
Show or hide the menu bar
Home
|
Subsites
Content
Calendar
Links
|
Log in
|

Measuring customer satisfaction

Almost all businesses want to check they are meeting their customers' needs, here are several different approaches to measuring customer satisfaction from a very simple 'net-promoter'-like two question survey, to more formal customer satisfaction measurements, to more modern menu-based satisfaction checks where your customer can pick and choose what they tell you about instead of trying to rate everything. With HTML option, your satisfaction survey can easily be integrated into your website, or used as part of a sign off process for staff in the field.


Previous article: Forms and data collection online Next article: Measuring marketing effectiveness
More details