Web-overlays, mock-ups and customizations
Run surveys in real-life situations. Cxoice can apply surveys into real webpges via web-overlays, or be used for e-commerce mock-ups or to reflect real customer journeys. Reality is 100% of the job.
It's called Cxoice Insight Technologies because Cxoice can be used in ways that go beyond simple word-based surveys.
Web-overlays
Web-overlay technology combines Cxoice's visual questions into real-life webpages. Find out what products are preferred on an Amazon page, and then use those preferences to explore the whys and why nots of product preference. Go beyond heatmaps allowing visitors to mark up real websites to show what elements are liked or not liked.
Advanced choice-based projects
Include advanced survey types like Conjoint Analysis, MaxDiff or BPTO. Our Conjoint Designer allows for a full range of custom designed conjoint methods including options like price-deltas, bespoke layouts (to mock up real product experiences), and textual-noise to allow for more realistic product designs including e-commerce style layout outs.
WATI and VATI interviewing
CATI is part of the Cxoice offer, including adding interviewer accounts, log-ins, supervisors, sample upload with sample-blocks, quota management and overall monitoring of calls and interviewer hours. However, Cxoice extends this to include web-assisted telephone interviewing, where participants track the questionnaire and are shown prompt materials while talking to the telephone interviewer. And as the next generation extension, we include video-assisted interviewing where phone interviewers can connect directly by video with the participant straight from the same Web-assist process.
Video accompanied questionnaires
In modern times, with data quality rising and AI responses as an issue in online surveys, Cxoice includes options for self-serve 'Video accompanied surveys' where participants record themselves, together with the questionnaire pages they are completing, as they progress through the survey. Video adds an extra dimension allowing for textual commentaries and body language reactions to be captured while working through prompt materials in a fully quantitative survey.
Fully custom designs to any look and feel
All of the Cxoice based surveys can be run via our back-end scripting platform, giving complete control over the technology behind the questionnaire. We can create novel question types - eg with timers, animation. We can make the questionnaire mock-up an e-commerce store. We can also inject surveys into live running websites. Novel uses might include rate-and-review where someone completes a survey, then reviews the results from others and updates their answers.
Our systems maintain a full audit-trail, and can be used where data-entry is monitored or verified without losing the original data entry, such as in clinical trials.
Knowledge management and Community Building
Cxoice incorporates permission-based access and knowledge management structure from Notanant, our membership and community platform. This provides sign-up, registration, personal profiles, calendars, messaging for individuals, plus permission-controlled access to project areas, and facilities such as forums and commenting.
For private-client fully customised survey, data collection and experiment-based research designs built with Cxoice, contact dobney.com research.
