Website accessibility
Show or hide the menu bar

Smarter question types for better questionnaires

Cxoice brings smarter questions that allow respondents to make choices about what they answer and how they answer. Hot-cold questions that allow unforced ratings not just of text, but images and audio-visual content. Menu-driven questions that allow respondents to answer what they like, not what the researcher says. Advanced trade-off questions like conjoint and brand-price-trade-off or MaxDiff.

Advanced research methods

Cxoice was originally developed because we hit the limits of conventional survey platforms. As a result, Cxoice has a heritage in advanced research techniques like conjoint analysis or brand-price trade-off research.

  • Example of our Hotcold scale smarter question Advanced methods and innovative survey questions and approaches
    • Conjoint design (including orthogonal designer) for choice, rating, ranking tasks
    • Full BPTO and dynamic pricing-testing modules in multiple currencies
    • Menu-driven structures with sections allowing respondent-driven question order (non-linear questionnaires)
    • Shared-view/Complete-together options for combination phone-web interviews (WATI)
    • Active questions with timers and movement
    • Socialised questionnaires with commenting
    • Website overlays and integration into live customer journeys
    • Fully capable e-commerce mock-up for research

Beyond survey data...

Part of that heritage included working beyond the survey, with non-research type data. Our datastream approach means Cxoice is flexible on integrating, using and exporting data in many different formats.

  • Integration with external data sources
    • Integration with survey panels or company data
    • Integral database data upload to bring known data into the survey
    • Full ID check system for sample control
    • Exportable data to multiple formats

Previous article: Instant presentations and live-data reporting Next article: Built-in project and customer insight management
More details

Go to Notanant menuWebsite accessibility

Access level: public

Page feedback

This site uses essential cookies only. By continuing to use this site you accept our use of cookies: OK