Examples

A web-overlay survey adds questions and ratings on top of a live, real website so as to allow users and visitors to share opinions and preferences direct from the page. This allows website designers to test and explore customer preferences in a realistic environment, but it also allows product and brand managers to understand product preferences in a real online environment, such as Amazon or other e-commerce sites.

For businesses looking at website design or UX/usability testing, card sorts are a way of understanding the mental patterns of how users group and organisation information. Card sorts can also be used for ranking and feature prioritisation in product development to sift order-winners from required features and nice-to-haves.

Collaging is placing items on to a picture, or a diagram or even just a free space to show how items perform relative to each other or to show where they should fit in a bigger picture. Collaging helps understand visual priorities and to show finer distinctions between items such as brands than traditional scales would show.

Stickers give users the opportunity to mark up image, pictures, journeys and maps and even live web-sites (using Cxoice's web-overlay capabilities) to show what is working and what is not. All the user needs to do is click where they want to add a 'sticker' and then choose the sticker they want to add.

Marketing and advertising is effective if it gets your business noticed. You want to create ads and marketing materials that stand-out and deliver key brand messages successfully. Cxoice can be used to test concepts, designs, executions, video acceptability, and for long-term brand and advertising measurement.

Pricing research often asks about the prices that individuals are willing to pay, a price range or, with the van Westendorp price monitor, four price points for expensive, too expensive, a bargain and too cheap. Using a price slider makes it easy to collect price preferences, while also ensuring that the price is in the right range and format, and that the logic of set of price points is correct.

Conjoint analysis is all about understanding what features and pricing drives customer preferences for products and services. Cxoice emerged from the need to produce more realistic conjoint designs for dobney.com market research. Consequently, we provide a rich set of tools for conjoint analysis giving more control over the look and feel and attribute and level design than conventional systems.

One challenge of AI, is that individuals completing forms and questionnaires can easily use AI to generate answers and responses. By capturing video as someone runs through a set of pages and questions, it is easier to see the person is who they say they are, and to get genuine reactions and feedback as they see things on the screen, complete tasks and provide feedback. With AI assistance, the videos can also be transcribed and summarized, and features like AI bots and chat can be used to probe for detailed responses without needing to type in text.

Almost all businesses want to check they are meeting their customers' needs, here are several different approaches to measuring customer satisfaction from a very simple 'net-promoter'-like two question survey, to more formal customer satisfaction measurements, to more modern menu-based satisfaction checks where your customer can pick and choose what they tell you about instead of trying to rate everything. With HTML option, your satisfaction survey can easily be integrated into your website, or used as part of a sign off process for staff in the field.

Great companies grow because they have great employees who give their best for the business. In return, the business needs to look after those employees. Cxoice can be used for employee engagement questionnaires, as a structure for annual or project-based assessements, or for simpler situations like gathering suggestions or votes on new initiatives, or for mundane things like holiday forms or sickness reports.
 

Cxoice provides 50 question types as standard covering the basics - text, single, multiple question types - to more advanced. Here we show all the questions for the Cxoice Questionnaire Creator. Advanced users can access Cxoice 'Fully-Scripted' for complete control, includes a wider range including video, audio, heatmaps, while our development team provide fully-bespoke question and survey development including mock-ups and integrations for 100% bespoke research design and experiments.

Cxoice includes routing and skip to patterns, and 'text piping' - inserting text from from an answer to one question into another question. The examples in this section provide a look at routing and piping in the Cxoice Questionnaire Creator. Try the example to understand the questionnaire, then click View in Editor to see how the routing and piping is done within Cxoice.

Cxoice doesn't have to be just used for surveys or questionnaires. Cxoice can also be used to simplify and automate the creation of online forms for instance, where sign up or consent is required, for online quotations which involve multiple calculations based on size or package options, or for online ordering such as an easy-to-change menu for restaurants, or tablet-based order taking for wait-staff.

Cxoice can be used for more than just questionnaires or forms. The page-by-page approach can be combined with our 'PrestFlower' presentation system for Prezzi style presentations for online learning, quizzes or sharing information. And unlike static presentations, it can include questions, tests, routes and flow charts so you can add learning and validation questions, or voting on options for interactive engagement.

Cxoice was originally developed in order to create advanced surveys using conjoint and trade-off analysis, and to use advanced question types and survey methods that go beyond simple point and click questions. As a result we have a library of more advanced questions and implementations - including live website overlays, shared screen web-assisted telephone interviewing, e-commerce mock-ups, augmented reality overlays, live integration with web-data. And of course we design and build bespoke questions and approaches as required.