Video-Captured Surveys and Interviewing
Show me! Capture real-time video as a research participant runs through a question, or a whole questionnaire. Video makes it easier to see the person is who they say they are, and to get genuine reactions and feedback as they see things on the screen, complete tasks and provide feedback. With AI assistance, the videos can also be transcribed and summarized, and features like AI chat and speech-to-speech can be used to probe for detailed responses without needing to type in text.
Cxoice Vida - capturing real life
The power of video comes from "Show me, don't tell me." It adds depth and reality to the research you carry out. Instead of asking for the brands of cosmetics someone owns, you can ask them to show you the bottles they have on the shelf, as they talk about the brands they use. You can watch reactions and take transcripts as someone reviews and adds stickers to a web-page. You can see how packaging is used in real-life, not under test conditions.
Capture video and screenshots simultaneously
Cxoice video options allow video to be captured from the person completing the questionnaire and also what they see, and do, on-screen at the same time. Cxoice video can be used for single tasks, or video based conversational AI, or voice AI. But it can also be used on a page-by-page basis as the participant runs through a task or set of questions. Page-by-page tasks means that video captures personal reactions to different prompt material, and actions in different tasks such as a card sort, or showing an aspect of their life.
Self-administered video questionnaires
Cxoice video is self-administered, meaning it does not need an interviewer. Instead, participants record themselves directly in their own time. Combined with full questionnaire capture, supported by AI chat if required, this allows for video use in quantitative research, as well as in AI moderated qualitative research. Feedback is both the responses to the questions and the tasks (particularly for visual tasks), combined with the video itself, and transcripts, and AI generated summaries and coding.
In areas outside market research, this can include a self-administered job application interview, where the questions and tasks are done 'live' avoiding issues with AI generated CVs or form filling.
Video with interviewers and moderators
Video can also be captured as part of an interviewer or moderator managed web-assisted interview, direct from the survey itself without needing to use third party tools like Zoom or Teams allowing for real-time video connections without complex scheduling or handshaking to set the survey up.
