Video-Captured Surveys and Interviewing
One challenge of AI, is that individuals completing forms and questionnaires can easily use AI to generate answers and responses. By capturing video as someone runs through a set of pages and questions, it is easier to see the person is who they say they are, and to get genuine reactions and feedback as they see things on the screen, complete tasks and provide feedback. With AI assistance, the videos can also be transcribed and summarized, and features like AI bots and chat can be used to probe for detailed responses without needing to type in text.
Capture video and screenshots simultaneously
The benefits of the Cxoice approach to video is that it captures both the video feed of the person completing the questionnaire and shows what they are doing on-screen at the same time. This means that personal reactions to different prompt material can be seen, reactions to different tasks such as a card sort, or responding to a video.
Video capture is self-administered without needing an interviewer, allowing for use in quantitative research in addition to qualitative research. In areas outside market research, this can include a self-administered job application interview, where the questions and tasks are done 'live' avoiding issues with AI generated CVs or form filling.
