Video assists and video accompanied research
Include video-capture to see your research participants as they answer your questions, and see the content material you want to test. Video allows you to have someone talk through their choices, and to see reactions to what is on-screen.
For video capture in Cxoice, participants share both their camera and the content they are seeing making it easy to see reactions or to get a verbal commentary on the choices and options on screen. Spoken responses can be automatically transcribed and summarised using AI and included to add 'color' to a quantitative survey, or to gather reasons and 'whys' for visually-orientated questions like Card-Sorts, Collaging, or web-overlays.
Video can be run in different modes. Where there is an interviewer or moderator, Cxoice can provide a 'video-assist' option to an interview started with a phone call. Allowing screensharing and video direct from the questionnaire, without needing to route out to third party platforms like Zoom or Google Hangouts.
The second mode is "Video Accompaniment" where participants record themselves as they complete the questionnaire page-by-page. For areas like B2B, this allows the research team to see the questionnaire being completed, both to get verbal feedback, but also to reduce potential fraud by seeing the person taking the survey, and to prevent the use AI or cut-and-paste answers. Video Accompaniment can also be used with application forms or evaluation tasks, where real, in-the-moment answers are required.
Video accompanied questionnaires can be run at a full quantitative level or at a simpler self-service qualitative approach. Combined with AI-based chat questions or AI-based talk moderation Cxoice can be used to build genuine video-recorded customer dialogues and discussions.
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