Website accessibility
Show or hide the menu bar

Measuring marketing effectiveness

Marketing is effective if it gets your business noticed, so to measure marketing effectiveness you need to get feedback from your customers and prospects to see if they are aware of your products and services, and whether they would consider purchasing from you. Our example marketing effectiveness surveys measure advertising and brand awareness, and ask the obvious checks like where someone heard about you.

Testing marketing and advertising awareness example

Previous article: Measuring customer satisfaction Next article: Employee engagement
More details